Social Media Content Writing · Sydney
I write everything your small business needs to stay visible, consistent and genuine across social media and Google — so you can focus on actually running the thing.
A quick honest note: I'm not a big agency and I won't pretend I have a decade of client work behind me. What I do have is years of being genuinely embedded in the content and social media world — and I write everything personally, for every client, every month. No juniors, no templates, no outsourcing.
Written by me
Your time per week
Lock-in required
Sample Caption
"There's a corner on Hopetoun St that just feels like somewhere else entirely. Prosciutto hanging off the ceiling, coffee already on, a deli counter worth staring at for way too long."
Who I Work With
I started with cafes and restaurants but the same problem exists everywhere — great product, no time to talk about it online. If that's you, I can help.
Weekly specials, hero dishes, the team, local community. Content that keeps regulars engaged and brings new people through the door.
New arrivals, product spotlights, styling tips, behind the scenes. Consistent presence for independent stores without a marketing team.
Gyms, studios, clinics, spas. Content that builds trust before someone books their first appointment.
Job spotlights, Google review responses, before-and-afters. The online presence that gets you the call over the competitor.
Listing copy, suburb guides, review management. Content that positions an agent as the local expert before a vendor calls.
Booking prompts, product spotlights, seasonal promotions. The salons that post consistently always outperform the ones that don't.
Thought leadership, student spotlights, email newsletters. Content that builds credibility and converts.
If you have a great product and no time to talk about it online, get in touch. I'll tell you honestly whether I can help.
I'm a content writer. Everything I produce is written content — captions, copy, scripts, emails, responses. I don't take photos, make graphics, run paid ads or post on your behalf.
That's a deliberate choice. Writing is what I'm genuinely good at and it's what makes the most difference for a small business that already has decent photos but nothing worth saying about them.
I also want to be upfront: I'm early in my client journey. I don't have ten years of case studies. What I do have is years of being embedded in the social media and content world, honest pricing, and writing I'll put up against anyone's.
What I do
What I don't do
Sample Work
These are real captions written for real businesses across Sydney's east. This is what lands in your Google Doc every month.
Paddington Alimentari
"There's a corner on Hopetoun St that just feels like somewhere else entirely. Prosciutto hanging off the ceiling, coffee already on, a deli counter worth staring at for way too long. Been like that for years. Long may it continue."
Instagram Feed · Vibe Post
Brandons Paddington
"The Crazy Bout Kat-Su is not something we're going to apologise for. Crispy chicken katsu in fresh focaccia, made to order, available from 10am. Get in before it sells out — because it does."
Instagram Feed · Product Spotlight
Morris Paddington
"12 hours of slow roasting. Lamb so tender it shouldn't be legal. Labneh, lentils, cauliflower, fresh herbs, toasted nuts. The Marrakech bowl is the kind of lunch that makes it hard to go back to your desk afterwards. We're not sorry about that."
Instagram Feed · Hero Dish
Morning Glory Coogee
"Beach St, Coogee. Ocean in front of you, Allpress coffee in hand, nowhere you need to be. That's a Morning Glory morning and there's genuinely nothing better."
Instagram Feed · Location Post
Paddington Alimentari
"If you're giving someone a bottle of wine as a gift in 2025 we need to have a chat. Our hampers are packed with the real stuff — proper Italian pantry staples, things you can't find at Harris Farm, bits that actually get used. Birthdays, housewarmings, Christmas, or just because."
Instagram Feed · Hamper Campaign
Maeda Newtown
"The French toast here has been called the best in Sydney and we're not going to dispute that. Buttery exterior, gooey custardy centre, ice cream on the side. Don't skip the ice cream."
Instagram Feed · Product Spotlight
All captions above are sample work written for businesses in Sydney's east. Get in touch and I'll write a free 5-post pack tailored to your specific business before you spend a dollar.
What I Write
If it involves words and it goes online, I can write it. Mix and match based on what your business actually needs.
Your core social media content. Written to sound genuinely like your business, not like a marketing template. Product posts, community posts, promotional posts, engagement posts — a full monthly calendar ready to copy and paste.
All packages
Every review — positive, average or challenging — gets a warm, professional response in your voice within 48 hours. Most small businesses never respond to reviews. The ones that do look significantly more trustworthy to anyone finding them for the first time.
All packages
Weekly story sequences — behind-the-scenes prompts, polls, questions, callouts and countdowns. Stories are where your regulars stay connected day to day and most businesses completely ignore them.
Growth & Premium
A properly written monthly newsletter to your customer list. New products, seasonal updates, events, community news. Delivered ready to drop into Mailchimp or whatever you use. Drives repeat business better than almost any other channel.
Growth & Premium
Short-form video scripts with hooks, voiceover copy, on-screen text and captions. You film it on your phone, I give you the words that make it work. The format most small businesses are either ignoring or doing badly right now.
Premium · Add-on
Weekly posts to your Google Business Profile — offers, events, new products, updates. Most businesses set up their listing and never touch it again. Regular posts improve local search visibility and give new customers a reason to choose you.
Growth & Premium
A complete written campaign for the moments that drive revenue — Christmas, Mother's Day, Valentine's Day, EOFY. Captions, email, story copy and a call to action. Everything ready three weeks before the date.
Premium · Add-on
Your Instagram bio, website homepage, about page or services page rewritten from scratch. First impressions happen fast online. Most small business websites and bios waste them with vague, generic copy that says nothing memorable.
Add-on · Once-off
Everything on your menu or services list rewritten to actually sell. The kind of copy that makes someone order the thing they were on the fence about, or book the service they weren't quite sure about.
Add-on · Once-off
The Process
No long onboarding, no complicated briefs, no waiting months to see results.
You fill in a simple doc about your business — your vibe, your customers, your products or services, your tone. Takes about 20 minutes. I take it from there.
All your content for the month delivered in a clean Google Doc within 5 business days. Captions, reviews, newsletters, story packs — everything in your package, ready to go.
Open the doc, grab what you need, post it. About 30 seconds of your time a week. No back and forth, no lengthy approval process.
At the start of each month, send me a quick message about what's new. I use it to keep everything current, seasonal and specific to your business.
Packages
Full-service Sydney agencies start at $1,400/month. My packages give you everything a small business actually needs at a price that makes sense — because I'm one person working directly with you, not a team charging for overhead.
Starter
$299
per month · no lock-in
For businesses just getting started with consistent content
Growth
$549
per month · no lock-in
The complete package for businesses serious about growing online
Premium
$899
per month · no lock-in
For businesses ready to show up everywhere and drive serious growth
Every new client starts at $299 for the first month regardless of package. See exactly how it works before committing to anything.
No retainer required. Available to anyone, anytime.
Profile & Bio Overhaul
$199
Instagram bio, profile name, highlights naming and link-in-bio setup. Delivered within 3 days.
Menu or Services Rewrite
$249
Every item on your menu or services list rewritten to sell. The copy that makes people choose the thing they were on the fence about.
Seasonal Campaign Pack
$299
A complete written campaign for Christmas, Mother's Day, Valentine's Day or EOFY. Captions, email, story copy, Google posts. Delivered 3 weeks out.
Website Copy Rewrite
From $349
Homepage, about page and services page rewritten from scratch. Copy that makes someone stay on your site instead of bouncing.
Blog Post or Article
From $199
A well-written, SEO-considered blog post on any topic relevant to your business. Good for search traffic and building authority.
Reels & TikTok Script Pack
$249
Four short-form video scripts with hooks, voiceover copy and on-screen text. Film them on your phone, have a month of video content.
About
I'm Christian. I grew up in Sydney's Eastern Suburbs and I've spent years being genuinely embedded in the content and social media world — consuming it, studying it, understanding what works and what sounds fake from a mile away.
I'm early in my client work and I won't pretend otherwise. What that means for you is I'm hungrier than an established agency, more attentive than someone juggling 50 clients, and the pricing reflects where I actually am. You're getting someone who will work harder for your account than someone who's already comfortable.
I write everything personally. No junior writers, no templates with your name swapped in, no outsourcing. Every caption, every review response, every newsletter — written by me, for your specific business, every month.
I work with any small business that has a great product and no time to talk about it online. I started with cafes and restaurants in Sydney's east but I'm happy to work with any business anywhere in Australia.
Questions
That's a fair thing to ask. The writing is genuinely good and the pricing reflects where I am in terms of client experience. You're not paying agency rates for an unproven writer — you're paying entry-level rates for someone who has spent years in this space and who will work harder for your account than someone already comfortable. And the first month is always $299, so the risk is minimal.
No — that's just where I started. I work with any small business that needs consistent written content online. Retail, trades, health and wellness, beauty, real estate, coaching — if you have an audience and something worth saying to them, I can write it.
I don't take photos, make graphics, run paid ads, post on your behalf, manage your accounts or produce video. I write the words. You handle the visuals and the posting. I'm a content writer, not a full-service agency — and I'm transparent about that.
About 30 seconds to post a caption and a quick message at the start of each month about what's new. The onboarding takes about 20 minutes. After that you're basically hands off.
That's what the revision rounds are for. In practice most clients are happy with the first draft because the onboarding I do is thorough. But if something doesn't feel right, tell me and I fix it. No argument.
Absolutely. The add-ons section covers everything from a bio rewrite to a full website copy project. No retainer needed. If you want something not listed, get in touch and I'll tell you what's possible and what it would cost.
Get In Touch
Fill in the form and I'll get back to you within 24 hours. If you want to see the writing before you spend anything, just say so — I'll send a free 5-post sample pack tailored to your business.
Message sent. I'll get back to you within 24 hours. If you asked for a free sample, I'll have it ready for you when I reply.